Filed under: Car Buying, Sedan, Marketing/Advertising, Kia
What do we even say about a name like Quoris? (Well, other than "What the heck?") With Kia
calling its new flagship, rear-drive sedan the K9 in the Korean domestic market
and the Quoris in the rest of the world, we think this promising car has the dubious distinction of having not one, but two of the worst names ever given to a new model.
Kia says Quoris is "derived from the English words 'core' and 'quality,'" but something was clearly lost in translation here, as Quoris is not only difficult to pronounce, it is utterly meaningless. Yes, we know it follows in a long line of such car names, but we doubt this is going to be seen as one of the good ones. It's not Lexus
, heck, it's not even Amati
Naming aside, the 2013 Kia Quoris should prove interesting when it launches later this year. Kia will be loading up the car with available features like full adaptive cruise control, a collision warning and mitigation system, blind spot detection and lane departure warning, and a multi-camera system similar to the brilliant Around View Monitor system from Infiniti
But that name...
"Our decision to give this striking new sedan an unconventional name means it will stand out even further from the established crowd," said Thomas Oh, Kia's Executive Vice President & COO of the International Business Division, in a press release.
Okay then. At least Kia is making the Alphabet Game a little easier on the kids though. Finding those Q's can be difficult.
to read the entire press release.
Continue reading Kia names new RWD flagship sedan Quoris
Kia names new RWD flagship sedan Quoris originally appeared on Autoblog on Wed, 18 Jul 2012 10:37:00 EST. Please see our terms for use of feeds.Permalink
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